Communications Program Director- Social Media
The ideal candidate will have experience managing social media for a brand/major organization, as well as experience with crisis management and strong writing skills.
Program/Project Management: Under the direction of the Director, Integrated Media Communications, manages MD Anderson's social media communities and programs, including but not limited to social media accounts (including monitoring and responses), associated policies and procedures, paid promotion, patient and expert influencer outreach and other digital initiatives. Develops and implements strategies to increase MD Anderson's social media reach and engagement, including proactively identifying, evaluating and developing strategies for new social media platforms and proactively developing, implementing and optimizing social media strategies and content to reach and engage with new and existing audiences, such as current and prospective patients, survivors, caregivers, financial donors and fundraisers, blood donors, faculty, employees, trainees and recruits, and community supporters.
Manages social media content calendars and ensures alignment with institutional priorities and service lines, messaging and content strategy, as well as MD Anderson brand standards. Collaborates with colleagues throughout the organization to develop and/or enhance content for social media audiences and distribute it across organizational platforms in support of the institution's digital strategy, including working with relevant colleagues to plan and lead the institution's social media efforts for institutional events, campaigns, sponsorships and national conferences. Works in collaboration with other Institutional Affairs teams, as well as executive management, Information Services and related groups to manage social media needs and risks across the institution. Implements best practices across the organization. Consistently tracks and analyzes success of program, projects and initiatives, contributing to Institutional Affairs dashboard and other reports in a timely fashion; provides status reports to clients and leadership; monitors and manages potential social media issues and provides ongoing updates to Strategic Communications and External Affairs leadership, as needed, and works with leadership to respond in a timely fashion; identifies and solves potential problems; identifies and develops potential opportunities for growth of the organization's social media presence.
Strategic Counsel: Works collaboratively with director, as well as executive management and Institutional Affairs leaders, to define and implement MD Anderson social media strategies, in alignment with institutional goals. Educates MD Anderson employees on organizational social media policy and appropriate social media use. Develops and maintains relationships with client group(s) to better understand roles and processes. Routinely attends face-to-face meetings with client leadership, attends key customer meetings and is available for consultation, as needed.
People Management: Directs work of communications specialists, program managers, as well as interns/externs, external service providers and contracted personnel.
Writing/Editing: Regularly develops and edits communications for institutional social media platforms, as well as presentations, infographics, animation and video scripts, and articles for institutional and employee publications and materials. Ensures all writing and content is consistent and clear, and in alignment with brand and editorial standards. Clear, consistent writing and editing in all work products. Command of Associated Press and MD Anderson editorial and brand standards.
Other duties as assigned
Required: Bachelor's degree in in English, Journalism, Public Relations, Communications or related field.
Preferred: Master's degree in English, Journalism, Public Relations, Communications or related field.
Required: Seven years of experience public relations, communications, writing/editing or related field and three years of lead/project management/supervisory/management experience. With preferred degree, five years of required experience.
Successful completion of the LEADing Self Accelerate program may substitute for one year of required supervisory or management experience.
Must pass pre-employment skills test as required and administered by Human Resources.
It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html
- Requisition ID: 151372
- Employment Status: Full-Time
- Employee Status: Regular
- FLSA: exempt and not eligible for overtime pay
- Work Week: Days
- Fund Type: Hard
- Work Location: Remote (within Texas only)
- Pivotal Position: No
- Minimum Salary: US Dollar (USD) 84,500
- Midpoint Salary: US Dollar (USD) 105,500
- Maximum Salary : US Dollar (USD) 126,500
- Science Jobs: No
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